Top-line status
Semantic layer
113
Connectors
8
Polar parity
±5%
Dashboards
1 / 9
Dashboards
▣
Contribution Margin live
CM family for any window. PR, COGS, ad spend, merchant fees, fixed costs, CM%, GM%, MER. Per-brand split.
▤
iHR Business Performance
iHR-only top-line KPIs. Revenue, MER, Meta + Google ROAS, channel performance.
▥
Profitability
Gross margin and contribution margin broken down by brand and channel.
▦
Shopify Essentials
Core sales KPIs from Shopify: orders, AOV, discounts, refunds, customers.
▧
Shipping P&L
Shipping charges vs costs, refunded shipping, fulfillment cost.
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iHR Attentive SMS
SMS performance: subscribers, unsubscribes, messages sent, attributed revenue.
Data parity, last 30 days
| Metric | Brand | Ours | Polar | Δ | Status |
|---|---|---|---|---|---|
| Orders | iHR | 12,273 | 11,836 | +3.7% | in band |
| Orders | ITAM | 6,428 | 6,208 | +3.5% | in band |
| Total Sales | iHR | $1,364,712 | $1,331,806 | +2.5% | in band |
| Meta Spend | iHR | $143,080 | $151,766 | -5.7% | in band |
| Meta Spend | ITAM | $107,415 | $105,056 | +2.2% | in band |
| Google Ads | iHR | $98,463 | — | live | just loaded |
| Amazon Sales | Amazon | $1,914,653 | $1,854,832 | +3.2% | via Polar bridge |
Polar configuration ported
67 custom metrics ported
Full CM family, MER, gross margin, product revenue, ROAS goals. Searchable; click any metric for its formula.
3 custom dimensions ported
Product Revenue Exclusions, Brian's channel taxonomy, default channel grouping. Visual rule display.
Data Settings ported
All 7 Polar Total Sales toggles mirrored as dbt vars.
5 brand views ported
iHR, ITAM, Amazon, iHR SMS, Untitled.
9 dashboards exported
All Polar dashboard layouts saved.
467 source metrics cataloged
Browse and search every Polar source-level metric key.