(other) 112

Key	Label
percentage_email_revenue	% Email Revenue
acos	ACOS
paid_avg_conversion_value	Ad Platforms ACV
total_clicks	Ad Platforms Clicks
total_conversion_value_from_pixels	Ad Platforms Conversion Value
total_conversions_from_pixels	Ad Platforms Conversions
cpc	Ad Platforms CPC
cpm	Ad Platforms CPM
paid_cpa	Ad Platforms CPO
ctr	Ad Platforms CTR
total_impressions	Ad Platforms Impressions
order_rate	Ad Platforms Order Rate
revenue_per_click	Ad Platforms Revenue per Click
revenue_per_impression	Ad Platforms Revenue per Impression
paid_roas	Ad Platforms ROAS
total_marketing_spend	Ad Spend
klaviyo_avg_order_value	Average Order Value
blended_avg_order_value	Blended Average Order Value
blended_cac	Blended CAC
cac_aov_ratio	Blended CAC:AOV Ratio
cost_per_order	Blended CPO
blended_discounts	Blended Discounts
blended_gross_sales	Blended Gross Sales
acquisition_roas	Blended ncROAS (MER)
blended_net_sales	Blended Net Sales
poas	Blended POAS (Profit on Ad Spend)
blended_product_quantity	Blended Product Quantity
blended_roas	Blended ROAS (MER)
blended_shipping	Blended Shipping
blended_tax	Blended Tax
blended_total_orders	Blended Total Orders
blended_total_sales	Blended Total Sales
contribution_margin_3	CM3
contribution_margin_3_ratio	CM3 %
contribution_margin_4	CM4
contribution_margin_4_ratio	CM4 %
ga_paid_roas	GA Paid ROAS
ltv_blended_cac_ratio	LTV:CAC Ratio
placed_order_rate	Placed Order Rate
pixel_cac	Polar Pixel CAC
pixel_paid_cac	Polar Pixel Paid CAC
pixel_paid_cost_per_order	Polar Pixel Paid CPO
pixel_paid_roas	Polar Pixel Paid ROAS
pixel_roas	Polar Pixel ROAS
blended_conversion_rate	Shopify Conversion Rate from GA sessions
custom_61008	COGs (All)
custom_59069	Gross Margin $
custom_60760	COGs LY
custom_59191	Media $
custom_59278	Gross Margin % Goal
custom_60197	SMS Revenue
custom_60173	Other Costs $ TY
custom_60172	Other Marketing Expenses Goal (ITAM)
custom_60171	Other Marketing Expenses (ITAM)
custom_60170	Agency Content Spend
custom_60169	Other Marketing Expenses Goal (IHR)
custom_60168	SMS Spend To Goal
custom_60166	Other Marketing Expenses TY (iHR)
custom_60165	Tik Tok Shop Ad Spend % to Goal
custom_60164	Google % to Total Ad Spend
custom_60155	Content Coordinator Spend
custom_60154	AOV (PR)
custom_60153	Fulfillment Costs
custom_60152	Photoshoot Costs
custom_60151	Promotional Spend
custom_60149	Agency Fees Costs
custom_60133	Google Spend to Goal
custom_60132	Google NB ROAS % to Goal (ITAM)
custom_60131	Google NB ROAS % to Goal (iHR)
custom_60129	Google NB ROAS Goal (ITAM)
custom_60128	Google NB ROAs Goal (IHR)
custom_60127	Meta % of Total Ad Spend
custom_60126	Meta ROAs % to Goal (iHR)
custom_60125	Meta ROAs % to Goal (ITAM)
custom_60124	Meta ROAs Goal (ITAM)
custom_60123	Meta ROAs Goal (iHR)
custom_60108	Media Spend % of PR
custom_60035	Merchant Fees (ITAM) Fixed
custom_60034	Merchant Fees (iHR) Fixed
custom_60033	Merchant Fees
custom_60032	Other Expenses
custom_59954	Marketing Expenses
custom_59834	Contribution Margin Goal
custom_59826	Merchant Fees (ITAM)
custom_59317	Contribution Margin % Goal
custom_59281	Media Spend % to Goal
custom_59279	Gross Margin % to Goal
custom_59259	Contribution Margin %
custom_59258	Contribution Margin % to Goal
custom_59257	Contribution Margin
custom_59256	TikTok Shop Spend
custom_59255	Influencer Spend
custom_59254	SMS Spend
custom_59192	Media Spend Goal
custom_59190	MER % to Goal
custom_59189	MER Goal
custom_59188	MER
custom_59187	Total Marketing Spend % to PR Goal
custom_59186	Total Marketing Spend % of PR
custom_59185	Total Marketing Spend % to Goal
custom_59184	Total Marketing Spend
custom_59171	Product Revenue % to Goal
custom_59168	Total Marketing Spend Goal
custom_59071	Discount % to Gross $
custom_59070	Gross Margin %
custom_59068	Product Revenue (ITAM)
custom_59066	Product Revenue (iHR)
custom_59063	Customer Service Labor
custom_59062	Shipping Supplies Costs
custom_59061	Merchant Fees (iHR)
custom_59019	GM%
custom_59018	Product Revenue

amazonads_campaign 17

Key	Label
amazonads_campaign.raw.clicks	Clicks from Amazon Ads
amazonads_campaign.raw.attributed_conversions	Conversions from Amazon Ads
amazonads_campaign.raw.attributed_conversions_1_d	Conversions (1 Day) from Amazon Ads
amazonads_campaign.raw.attributed_conversions_7_d	Conversions (7 Days) from Amazon Ads
amazonads_campaign.raw.attributed_conversions_14_d	Conversions (14 Days) from Amazon Ads
amazonads_campaign.raw.attributed_conversions_30_d	Conversions (30 Days) from Amazon Ads
amazonads_campaign.raw.cost	Cost from Amazon Ads
amazonads_campaign.raw.impressions	Impressions from Amazon Ads
amazonads_campaign.raw.attributed_sales	Sales from Amazon Ads
amazonads_campaign.raw.attributed_sales_1_d	Sales (1 Day) from Amazon Ads
amazonads_campaign.raw.attributed_sales_7_d	Sales (7 Days) from Amazon Ads
amazonads_campaign.raw.attributed_sales_14_d	Sales (14 Days) from Amazon Ads
amazonads_campaign.raw.attributed_sales_30_d	Sales (30 Days) from Amazon Ads
amazonads_campaign.raw.attributed_units_ordered_1_d	Units Ordered (1 Day) from Amazon Ads
amazonads_campaign.raw.attributed_units_ordered_7_d	Units Ordered (7 Days) from Amazon Ads
amazonads_campaign.raw.attributed_units_ordered_14_d	Units Ordered (14 Days) from Amazon Ads
amazonads_campaign.raw.attributed_units_ordered_30_d	Units Ordered (30 Days) from Amazon Ads

amazonsp_order_items 18

Key	Label
amazonsp_order_items.raw.adjustments_amazon	Adjustments from Amazon Seller
amazonsp_order_items.raw.cost_of_products_amazon	Cost of Products (COGs) from Amazon Seller
amazonsp_order_items.raw.total_fees_amazon	Fees from Amazon Seller
amazonsp_order_items.raw.gross_sales_amazon	Gross Sales from Amazon Seller
amazonsp_order_items.raw.promotion_discounts_amazon	Promotion Discounts from Amazon Seller
amazonsp_order_items.raw.quantity_ordered	Quantity Ordered from Amazon Seller
amazonsp_order_items.raw.quantity_shipped	Quantity Shipped from Amazon Seller
amazonsp_order_items.raw.returns_amazon	Returns from Amazon Seller
amazonsp_order_items.raw.shipping_amazon	Shipping from Amazon Seller
amazonsp_order_items.raw.shipping_discounts_amazon	Shipping Discounts from Amazon Seller
amazonsp_order_items.raw.tax_amazon	Tax from Amazon Seller
amazonsp_order_items.raw.total_costs_amazon	Total Costs from Amazon Seller
amazonsp_order_items.raw.total_orders_amazon	Total Orders from Amazon Seller
amazonsp_order_items.raw.total_refunds_amazon	Total Refunds from Amazon Seller
amazonsp_order_items.computed.avg_order_value_amazon	Average Order Value from Amazon Seller
amazonsp_order_items.computed.net_sales_amazon	Net Sales from Amazon Seller
amazonsp_order_items.computed.discounts_amazon	Total Discounts from Amazon Seller
amazonsp_order_items.computed.total_sales_amazon	Total Sales from Amazon Seller

attentive_events 6

Key	Label
attentive_events.raw.total_sms_sent	Total SMS Sent from Attentive
attentive_events.raw.total_sms_sent_campaign	Total SMS Sent (Campaign) from Attentive
attentive_events.raw.total_sms_sent_concierge	Total SMS Sent (Concierge) from Attentive
attentive_events.raw.total_sms_sent_journey	Total SMS Sent (Journey) from Attentive
attentive_events.raw.total_sms_subscriptions	Total SMS Subscriptions from Attentive
attentive_events.raw.total_sms_unsubscriptions	Total SMS Unsubscriptions from Attentive

facebookads_ad_platform_and_device 58

Key	Label
facebookads_ad_platform_and_device.raw.lp_add_to_cart	Add to Cart from Facebook Ads
facebookads_ad_platform_and_device.raw.adds_to_cart	Adds to Cart from Facebook Ads
facebookads_ad_platform_and_device.raw.adds_to_cart_conversion_value	Adds to Cart Conversion Value from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_initiate_checkout	Checkouts Initiated from Facebook Ads
facebookads_ad_platform_and_device.raw.initiate_checkout	Checkouts Initiated from Facebook Ads
facebookads_ad_platform_and_device.raw.initiate_checkout_value	Checkouts Initiated Conversion Value from Facebook Ads
facebookads_ad_platform_and_device.raw.clicks	Clicks from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_view_content	Content Views from Facebook Ads
facebookads_ad_platform_and_device.raw.creative_spend	Creative Spend from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_impressions	Impressions from Facebook Ads
facebookads_ad_platform_and_device.raw.impressions	Impressions from Facebook Ads
facebookads_ad_platform_and_device.raw.mobile_app_purchases	In-App Purchases from Facebook Ads
facebookads_ad_platform_and_device.raw.mobile_app_purchases_conversion_value	In-App Purchases Conversion Value from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_landing_page_views	Landing Page Views from Facebook Ads
facebookads_ad_platform_and_device.raw.leads	Leads from Facebook Ads
facebookads_ad_platform_and_device.raw.leads_value	Leads Conversion Value from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_link_clicks	Link Clicks from Facebook Ads
facebookads_ad_platform_and_device.raw.link_clicks	Link Clicks from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_new_customer_purchases	New Customer Purchases from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_outbound_clicks	Outbound Clicks from Facebook Ads
facebookads_ad_platform_and_device.raw.outbound_clicks	Outbound Clicks from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_purchase_revenue	Purchase Revenue from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_purchases	Purchases from Facebook Ads
facebookads_ad_platform_and_device.raw.purchases	Purchases from Facebook Ads
facebookads_ad_platform_and_device.raw.purchases_click	Purchases (for Click Attribution window) from Facebook Ads
facebookads_ad_platform_and_device.raw.purchases_view	Purchases (for View Attribution window) from Facebook Ads
facebookads_ad_platform_and_device.raw.purchases_conversion_value	Purchases Conversion Value from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_spend	Spend from Facebook Ads
facebookads_ad_platform_and_device.raw.spend	Spend from Facebook Ads
facebookads_ad_platform_and_device.raw.lp_video_views	Video Views from Facebook Ads
facebookads_ad_platform_and_device.raw.website_purchases	Website Purchases from Facebook Ads
facebookads_ad_platform_and_device.raw.website_purchases_conversion_value	Website Purchases Conversion Value from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_atc_rate	ATC Rate from Facebook Ads
facebookads_ad_platform_and_device.computed.avg_purchase_value	Average Purchase Conversion Value from Facebook Ads
facebookads_ad_platform_and_device.computed.cost_per_add_to_cart	Cost per Add to Cart from Facebook Ads
facebookads_ad_platform_and_device.computed.cost_per_initiate_checkout	Cost per Checkout Initiated from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_cost_per_lpv	Cost per Landing Page View from Facebook Ads
facebookads_ad_platform_and_device.computed.cost_per_lead	Cost per Lead from Facebook Ads
facebookads_ad_platform_and_device.computed.cost_per_purchase	Cost per Purchase from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_cpa	CPA from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_cpc	CPC from Facebook Ads
facebookads_ad_platform_and_device.computed.cpc_all	CPC (All) from Facebook Ads
facebookads_ad_platform_and_device.computed.cpc_link	CPC (Link) from Facebook Ads
facebookads_ad_platform_and_device.computed.cpc_outbound	CPC (Outbound) from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_cpm	CPM from Facebook Ads
facebookads_ad_platform_and_device.computed.cpm	CPM from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_ctr	CTR from Facebook Ads
facebookads_ad_platform_and_device.computed.ctr_all_rate	CTR (All) from Facebook Ads
facebookads_ad_platform_and_device.computed.ctr_click_rate	CTR (Link) from Facebook Ads
facebookads_ad_platform_and_device.computed.outbound_ctr	CTR (Outbound) from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_lpv_rate	LP View Rate from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_new_customer_pct	New Customer % from Facebook Ads
facebookads_ad_platform_and_device.computed.order_rate	Order Rate (Link Clicks) from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_purchase_rate	Purchase Rate from Facebook Ads
facebookads_ad_platform_and_device.computed.revenue_per_click	Revenue per Click from Facebook Ads
facebookads_ad_platform_and_device.computed.revenue_per_impression	Revenue per Impression from Facebook Ads
facebookads_ad_platform_and_device.computed.lp_roas	ROAS from Facebook Ads
facebookads_ad_platform_and_device.computed.roas	ROAS from Facebook Ads

ga_main 33

Key	Label
ga_main.raw.ga4_adds_to_cart	Adds to Cart (GA4) from Google Analytics
ga_main.raw.brand_sessions	Brand Sessions from Google Analytics
ga_main.raw.ga4_conversions	Conversions (GA4) from Google Analytics
ga_main.raw.desktop_engaged_sessions	Desktop Engaged Sessions (GA4) from Google Analytics
ga_main.raw.desktop_sessions	Desktop Sessions from Google Analytics
ga_main.raw.ecommerce_purchases	Ecommerce Purchases (GA4) from Google Analytics
ga_main.raw.engaged_sessions	Engaged Sessions (GA4) from Google Analytics
ga_main.raw.mobile_engaged_sessions	Mobile Engaged Sessions (GA4) from Google Analytics
ga_main.raw.mobile_sessions	Mobile Sessions from Google Analytics
ga_main.raw.new_sessions	New Sessions from Google Analytics
ga_main.raw.new_transactions	New Transactions from Google Analytics
ga_main.raw.purchase_revenue	Purchase Revenue (GA4) from Google Analytics
ga_main.raw.repeat_sessions	Repeat Sessions from Google Analytics
ga_main.raw.repeat_transactions	Repeat Transactions from Google Analytics
ga_main.raw.screen_page_views	Screen Pageviews (GA4) from Google Analytics
ga_main.raw.sessions	Sessions from Google Analytics
ga_main.raw.transaction_revenue	Transaction Revenue from Google Analytics
ga_main.raw.transactions	Transactions from Google Analytics
ga_main.raw.user_engagement_duration_mins	User Engagement Duration - mins (GA4) from Google Analytics
ga_main.raw.user_engagement_duration_secs	User Engagement Duration - secs (GA4) from Google Analytics
ga_main.raw.users	Users (GA UA / Non-Unique) from Google Analytics
ga_main.computed.adds_to_cart_rate	Adds to Cart Rate (GA4) from Google Analytics
ga_main.computed.average_purchase_revenue	Average Purchase Revenue (GA4) from Google Analytics
ga_main.computed.bounce_rate	Bounce Rate (GA4) from Google Analytics
ga_main.computed.conversion_rate	Conversion Rate from Google Analytics
ga_main.computed.engaged_sessions_rate	Engaged Sessions Rate (GA4) from Google Analytics
ga_main.computed.paid_transaction_revenue	GA Paid Conversion Value from Google Analytics
ga_main.computed.new_conversion_rate	New Conversion Rate from Google Analytics
ga_main.computed.screen_page_views_per_session	Page Views per Session (GA4) from Google Analytics
ga_main.computed.session_conversion_rate	Purchase Conversion Rate (GA4) from Google Analytics
ga_main.computed.repeat_conversion_rate	Repeat Conversion Rate from Google Analytics
ga_main.computed.user_engagement_duration_mins_per_session	Time per Session in minutes (GA4) from Google Analytics
ga_main.computed.user_engagement_duration_secs_per_session	Time per Session in seconds (GA4) from Google Analytics

generated_root_easypost 4

Key	Label
generated_root_easypost.raw.refunded_cost	Refunded Label Cost from Easypost
generated_root_easypost.raw.label_cost	Return Label Cost from Easypost
generated_root_easypost.raw.label_count	Return Labels from Easypost
generated_root_easypost.computed.avg_label_cost	Avg Cost per Return Label from Easypost

generated_root_facebook_pages 14

Key	Label
generated_root_facebook_pages.raw.followers_count	Followers Count from Facebook Pages
generated_root_facebook_pages.raw.page_post_engagements	Page engagements from Facebook Pages
generated_root_facebook_pages.raw.page_impressions	Page impressions from Facebook Pages
generated_root_facebook_pages.raw.page_impressions_unique	Page reach (unique impressions) from Facebook Pages
generated_root_facebook_pages.raw.fan_count	Page total likes (snapshot) from Facebook Pages
generated_root_facebook_pages.raw.page_video_views	Page video views from Facebook Pages
generated_root_facebook_pages.raw.page_views_total	Page views from Facebook Pages
generated_root_facebook_pages.raw.post_impressions	Post total impressions from Facebook Pages
generated_root_facebook_pages.raw.post_reactions_like_total	Post total likes from Facebook Pages
generated_root_facebook_pages.raw.post_impressions_unique	Post total reach (unique impressions) from Facebook Pages
generated_root_facebook_pages.computed.engagement_rate	Engagement rate from Facebook Pages
generated_root_facebook_pages.computed.page_new_likes	Page new likes from Facebook Pages
generated_root_facebook_pages.computed.page_actions_all_reactions_total	Page post reactions (including likes) from Facebook Pages
generated_root_facebook_pages.computed.post_all_reactions_total	Post total reactions (including likes) from Facebook Pages

generated_root_google_search_console 3

Key	Label
generated_root_google_search_console.raw.clicks	Clicks from Google Search Console
generated_root_google_search_console.raw.impressions	Impressions from Google Search Console
generated_root_google_search_console.computed.ctr	CTR from Google Search Console

generated_root_gorgias 3

Key	Label
generated_root_gorgias.raw.tickets_closed	Tickets Closed from Gorgias
generated_root_gorgias.raw.tickets_created	Tickets Created from Gorgias
generated_root_gorgias.raw.tickets_opened	Tickets Opened from Gorgias

generated_root_instagram_business 13

Key	Label
generated_root_instagram_business.raw.content_comments	Content Comments from Instagram Business
generated_root_instagram_business.raw.content_engagement	Content Engagement from Instagram Business
generated_root_instagram_business.raw.content_items	Content Items from Instagram Business
generated_root_instagram_business.raw.content_likes	Content Likes from Instagram Business
generated_root_instagram_business.raw.reel_shares	Content Reel shares from Instagram Business
generated_root_instagram_business.raw.content_saves	Content Saves from Instagram Business
generated_root_instagram_business.raw.story_navigations	Content Story Navigations from Instagram Business
generated_root_instagram_business.raw.story_replies	Content Story Replies from Instagram Business
generated_root_instagram_business.raw.total_followers_snapshot	Followers (Lifetime) from Instagram Business
generated_root_instagram_business.raw.follows	Follows from Instagram Business
generated_root_instagram_business.raw.total_reach	Reach from Instagram Business
generated_root_instagram_business.raw.total_impressions	Total Impressions from Instagram Business
generated_root_instagram_business.computed.content_reach	Content Reach from Instagram Business

generated_root_shipstation 27

Key	Label
generated_root_shipstation.raw.actual_shipping_cost	Actual Shipping Cost from Shipstation
generated_root_shipstation.raw.total_orders_shipstation	New Orders from Shipstation
generated_root_shipstation.raw.order_dimensions_height	Order Dimensions Height from Shipstation
generated_root_shipstation.raw.order_dimensions_length	Order Dimensions Length from Shipstation
generated_root_shipstation.raw.order_dimensions_width	Order Dimensions Width from Shipstation
generated_root_shipstation.raw.order_insurance_options_insured_value	Order Insurance Options Insured Value from Shipstation
generated_root_shipstation.raw.order_item_quantity	Order Item Quantity from Shipstation
generated_root_shipstation.raw.order_item_shipping_amount	Order Item Shipping Amount from Shipstation
generated_root_shipstation.raw.order_item_tax_amount	Order Item Tax Amount from Shipstation
generated_root_shipstation.raw.order_item_unit_price	Order Item Unit Price from Shipstation
generated_root_shipstation.raw.order_tax_amount	Order Tax Amount from Shipstation
generated_root_shipstation.raw.order_weight_value	Order Weight Value from Shipstation
generated_root_shipstation.raw.ship_batch_number	Ship Batch Number from Shipstation
generated_root_shipstation.raw.ship_insurance_cost	Ship Insurance Cost from Shipstation
generated_root_shipstation.raw.ship_insurance_options_insured_value	Ship Insurance Options Insured Value from Shipstation
generated_root_shipstation.raw.ship_weight_value	Ship Weight Value from Shipstation
generated_root_shipstation.raw.shipment_cost	Shipment Cost from Shipstation
generated_root_shipstation.raw.shipment_revenue	Shipment Revenue from Shipstation
generated_root_shipstation.raw.shipment_count	Shipments from Shipstation
generated_root_shipstation.raw.total_shipments	Shipments from Shipstation
generated_root_shipstation.raw.shipping_margin	Shipping Margin from Shipstation
generated_root_shipstation.raw.shipping_revenue	Shipping Revenue from Shipstation
generated_root_shipstation.raw.order_total_revenue	Total Revenue from Shipstation
generated_root_shipstation.computed.average_cost_per_label	Average Cost per Label from Shipstation
generated_root_shipstation.computed.avg_cost_per_shipment	Avg Cost / Shipment from Shipstation
generated_root_shipstation.computed.avg_margin_per_shipment	Avg Margin / Shipment from Shipstation
generated_root_shipstation.computed.shipping_margin_pct	Shipping Margin % from Shipstation

generated_root_shopify_attribution 9

Key	Label
generated_root_shopify_attribution.raw.attributed_first_orders	Attributed First-Time Orders from Shopify Attribution
generated_root_shopify_attribution.raw.attributed_orders	Attributed Orders from Shopify Attribution
generated_root_shopify_attribution.raw.attributed_returning_orders	Attributed Returning Orders from Shopify Attribution
generated_root_shopify_attribution.raw.attributed_sessions	Attributed Sessions from Shopify Attribution
generated_root_shopify_attribution.raw.attributed_sales	Sales from Shopify Attribution
generated_root_shopify_attribution.computed.attributed_aov	Attributed AOV from Shopify Attribution
generated_root_shopify_attribution.computed.attributed_conversion_rate	Attributed Conversion Rate from Shopify Attribution
generated_root_shopify_attribution.computed.attributed_new_customer_rate	Attributed New Customer % from Shopify Attribution
generated_root_shopify_attribution.computed.attributed_rps	Attributed Revenue per Session from Shopify Attribution

googleads_campaign_and_device 22

Key	Label
googleads_campaign_and_device.raw.clicks	Clicks from Google Ads
googleads_campaign_and_device.raw.conversion_value	Conversion Value from Google Ads
googleads_campaign_and_device.raw.all_conversion_value	Conversion Value (All) from Google Ads
googleads_campaign_and_device.raw.conversions	Conversions from Google Ads
googleads_campaign_and_device.raw.all_conversions	Conversions (All) from Google Ads
googleads_campaign_and_device.raw.cost	Cost from Google Ads
googleads_campaign_and_device.raw.impressions	Impressions from Google Ads
googleads_campaign_and_device.computed.avg_conversion_value	Average Conversion Value from Google Ads
googleads_campaign_and_device.computed.avg_conversion_value_all	Average Conversion Value (All) from Google Ads
googleads_campaign_and_device.computed.cost_per_conversion	Cost per Conversion from Google Ads
googleads_campaign_and_device.computed.cost_per_conversion_all	Cost per Conversion (All) from Google Ads
googleads_campaign_and_device.computed.cpc	CPC from Google Ads
googleads_campaign_and_device.computed.cpm	CPM from Google Ads
googleads_campaign_and_device.computed.ctr_rate	CTR from Google Ads
googleads_campaign_and_device.computed.order_rate	Order Rate from Google Ads
googleads_campaign_and_device.computed.order_rate_all	Order Rate (All Conversions) from Google Ads
googleads_campaign_and_device.computed.revenue_per_click	Revenue per Click from Google Ads
googleads_campaign_and_device.computed.revenue_per_click_all	Revenue per Click (All) from Google Ads
googleads_campaign_and_device.computed.revenue_per_impression	Revenue per Impression from Google Ads
googleads_campaign_and_device.computed.revenue_per_impression_all	Revenue per Impression (All) from Google Ads
googleads_campaign_and_device.computed.roas	ROAS from Google Ads
googleads_campaign_and_device.computed.roas_all	ROAS (All) from Google Ads

gsheets_campaign_and_device 14

Key	Label
gsheets_campaign_and_device.raw.clicks	Clicks from Google Sheets (Spend)
gsheets_campaign_and_device.raw.conversion_value	Conversion Value from Google Sheets (Spend)
gsheets_campaign_and_device.raw.conversions	Conversions from Google Sheets (Spend)
gsheets_campaign_and_device.raw.impressions	Impressions from Google Sheets (Spend)
gsheets_campaign_and_device.raw.spend	Spend from Google Sheets (Spend)
gsheets_campaign_and_device.computed.avg_conversion_value	Average Conversion Value from Google Sheets (Spend)
gsheets_campaign_and_device.computed.cost_per_conversion	Cost per Conversion from Google Sheets (Spend)
gsheets_campaign_and_device.computed.cpc	CPC from Google Sheets (Spend)
gsheets_campaign_and_device.computed.cpm	CPM from Google Sheets (Spend)
gsheets_campaign_and_device.computed.ctr_rate	CTR from Google Sheets (Spend)
gsheets_campaign_and_device.computed.order_rate	Order Rate from Google Sheets (Spend)
gsheets_campaign_and_device.computed.revenue_per_click	Revenue per Click from Google Sheets (Spend)
gsheets_campaign_and_device.computed.revenue_per_impression	Revenue per Impression from Google Sheets (Spend)
gsheets_campaign_and_device.computed.roas	ROAS from Google Sheets (Spend)

klaviyo_sales_main 46

Key	Label
klaviyo_sales_main.raw.campaign_orders	Campaign Placed Orders from Klaviyo
klaviyo_sales_main.raw.campaign_send	Campaign Received Email from Klaviyo
klaviyo_sales_main.raw.campaign_revenue	Campaign Revenue from Klaviyo
klaviyo_sales_main.raw.campaign_unique_bounce	Campaign Unique Bounced Email from Klaviyo
klaviyo_sales_main.raw.campaign_unique_click	Campaign Unique Clicked Email from Klaviyo
klaviyo_sales_main.raw.campaign_unique_click_excl_bot	Campaign Unique Clicked Email excluding Bots from Klaviyo
klaviyo_sales_main.raw.campaign_unique_spam	Campaign Unique Marked Email as Spam from Klaviyo
klaviyo_sales_main.raw.campaign_unique_open	Campaign Unique Opened Email from Klaviyo
klaviyo_sales_main.raw.campaign_unique_send	Campaign Unique Received Email from Klaviyo
klaviyo_sales_main.raw.campaign_unique_unsubscribe	Campaign Unique Unsubscribed from Email Marketing from Klaviyo
klaviyo_sales_main.raw.discounts	Discounts from Klaviyo
klaviyo_sales_main.raw.flow_orders	Flow Placed Orders from Klaviyo
klaviyo_sales_main.raw.flow_send	Flow Received Email from Klaviyo
klaviyo_sales_main.raw.flow_revenue	Flow Revenue from Klaviyo
klaviyo_sales_main.raw.flow_unique_bounce	Flow Unique Bounced Email from Klaviyo
klaviyo_sales_main.raw.flow_unique_click	Flow Unique Clicked Email from Klaviyo
klaviyo_sales_main.raw.flow_unique_click_excl_bot	Flow Unique Clicked Email excluding Bots from Klaviyo
klaviyo_sales_main.raw.flow_unique_spam	Flow Unique Marked Email as Spam from Klaviyo
klaviyo_sales_main.raw.flow_unique_open	Flow Unique Opened Email from Klaviyo
klaviyo_sales_main.raw.flow_unique_send	Flow Unique Received Email from Klaviyo
klaviyo_sales_main.raw.flow_unique_unsubscribe	Flow Unique Unsubscribed from Email Marketing from Klaviyo
klaviyo_sales_main.raw.new_subscribers	Subscribed to List from Klaviyo
klaviyo_sales_main.raw.tax	Tax from Klaviyo
klaviyo_sales_main.raw.tips	Tips from Klaviyo
klaviyo_sales_main.raw.total_customers	Total Customers from Klaviyo
klaviyo_sales_main.raw.klaviyo_orders	Total Placed Orders from Klaviyo
klaviyo_sales_main.raw.total_revenue	Total Revenue from Klaviyo
klaviyo_sales_main.raw.unsubscribes	Unsubscribed from List from Klaviyo
klaviyo_sales_main.computed.campaign_placed_order_rate	Campaign Placed Order Rate from Klaviyo
klaviyo_sales_main.computed.campaign_revenue_per_subscriber	Campaign Revenue per Received Email from Klaviyo
klaviyo_sales_main.computed.campaign_bounce_rate	Campaign Unique Bounced Rate from Klaviyo
klaviyo_sales_main.computed.campaign_unique_click_rate	Campaign Unique Clicked Rate from Klaviyo
klaviyo_sales_main.computed.campaign_unique_click_rate_excl_bot	Campaign Unique Clicked Rate excluding Bots from Klaviyo
klaviyo_sales_main.computed.campaign_unique_open_rate	Campaign Unique Opened Rate from Klaviyo
klaviyo_sales_main.computed.campaign_unique_recipients	Campaign Unique Recipients from Klaviyo
klaviyo_sales_main.computed.campaign_spam_rate	Campaign Unique Spam Rate from Klaviyo
klaviyo_sales_main.computed.campaign_unsubscribe_rate	Campaign Unique Unsubscribed Rate from Klaviyo
klaviyo_sales_main.computed.flow_placed_order_rate	Flow Placed Order Rate from Klaviyo
klaviyo_sales_main.computed.flow_revenue_per_subscriber	Flow Revenue per Received Email from Klaviyo
klaviyo_sales_main.computed.flow_bounce_rate	Flow Unique Bounced Rate from Klaviyo
klaviyo_sales_main.computed.flow_unique_click_rate	Flow Unique Clicked Rate from Klaviyo
klaviyo_sales_main.computed.flow_unique_click_rate_excl_bot	Flow Unique Clicked Rate excluding Bots from Klaviyo
klaviyo_sales_main.computed.flow_unique_open_rate	Flow Unique Opened Rate from Klaviyo
klaviyo_sales_main.computed.flow_unique_recipients	Flow Unique Recipients from Klaviyo
klaviyo_sales_main.computed.flow_spam_rate	Flow Unique Spam Rate from Klaviyo
klaviyo_sales_main.computed.flow_unsubscribe_rate	Flow Unique Unsubscribed Rate from Klaviyo

shopify_attribution_pixel 20

Key	Label
shopify_attribution_pixel.raw.polar_pixel_add_to_cart	Polar Pixel Add to Cart from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_funnel_product_added_to_cart_sessions	Polar Pixel Add to Cart Sessions from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_bounced_sessions	Polar Pixel Bounced Sessions from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_funnel_checkout_completed_sessions	Polar Pixel Checkout Completed Sessions from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_funnel_checkout_started_sessions	Polar Pixel Checkout Started Sessions from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_collection_views	Polar Pixel Collection Page Views from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_events	Polar Pixel Events from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_pageviews	Polar Pixel Page Views from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_product_pageviews	Polar Pixel Product Page Views from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_funnel_product_viewed_sessions	Polar Pixel Product Viewed Sessions from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_sessions	Polar Pixel Sessions from Polar Pixel Events
shopify_attribution_pixel.raw.polar_pixel_unique_visitors	Polar Pixel Unique Visitors from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_funnel_product_added_to_cart_sessions_rate	Polar Pixel Add to Cart Sessions Rate from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_avg_session_duration	Polar Pixel Average Session Duration from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_funnel_checkout_completed_sessions_rate	Polar Pixel Checkout Completed Sessions Rate from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_funnel_checkout_started_sessions_rate	Polar Pixel Checkout Started Sessions Rate from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_conversion_rate	Polar Pixel Conversion Rate from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_product_view_to_add_to_cart_rate	Polar Pixel Product View to Add to Cart Rate from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_funnel_product_viewed_sessions_rate	Polar Pixel Product Viewed Sessions Rate from Polar Pixel Events
shopify_attribution_pixel.computed.polar_pixel_session_bounce_rate	Polar Pixel Session Bounce Rate from Polar Pixel Events

shopify_sales_main 168

Key	Label
shopify_sales_main.raw.days_between_orders	Average time between orders (days) from Shopify
shopify_sales_main.raw.hours_between_orders	Average time between orders (hours) from Shopify
shopify_sales_main.raw.cart_sessions	Cart Sessions (Legacy Shopify Plus) from Shopify
shopify_sales_main.raw.checkout_sessions	Checkout Sessions (Legacy Shopify Plus) from Shopify
shopify_sales_main.raw.compare_at_price	Compare At Price from Shopify
shopify_sales_main.raw.cost_of_products	Cost of Products (COGs) from Shopify
shopify_sales_main.raw.cost_of_products_custom	Cost of Products (GSheet Only) from Shopify
shopify_sales_main.raw.inventory_quantity	Current Inventory Quantity (Snapshot) from Shopify
shopify_sales_main.raw.days_in_range	Days in range from Shopify
shopify_sales_main.raw.discounts	Discounts from Shopify
shopify_sales_main.raw.expenses	Expenses from Shopify
shopify_sales_main.raw.expenses_fixed	Expenses (Fixed) from Shopify
shopify_sales_main.raw.gross_sales	Gross Sales from Shopify
shopify_sales_main.raw.product_quantity	Net Product Quantity from Shopify
shopify_sales_main.raw.new_cost_of_products	New Cost of Products from Shopify
shopify_sales_main.raw.new_customer_orders	New Customer Orders from Shopify
shopify_sales_main.raw.new_customers	New Customers from Shopify
shopify_sales_main.raw.new_discounts	New Discounts from Shopify
shopify_sales_main.raw.new_gross_sales	New Gross Sales from Shopify
shopify_sales_main.raw.new_returns	New Returns from Shopify
shopify_sales_main.raw.new_shipping	New Shipping from Shopify
shopify_sales_main.raw.new_shipping_pre_refunds	New Shipping Pre Refunds from Shopify
shopify_sales_main.raw.new_tax	New Tax from Shopify
shopify_sales_main.raw.new_tax_pre_refunds	New Tax Pre Refunds from Shopify
shopify_sales_main.raw.new_tips	New Tips from Shopify
shopify_sales_main.raw.new_total_costs	New Total Costs from Shopify
shopify_sales_main.raw.polar_pixel_conversions	Polar Pixel Conversions from Shopify
shopify_sales_main.raw.polar_pixel_pageviews_in_conversion_journeys	Polar Pixel Pageviews in Conversion Journeys from Shopify
shopify_sales_main.raw.polar_pixel_sessions_in_conversion_journeys	Polar Pixel Sessions in Conversion Journeys from Shopify
shopify_sales_main.raw.net_product_quantity	Product Quantity from Shopify
shopify_sales_main.raw.purchase_sessions	Purchase Sessions (Legacy Shopify Plus) from Shopify
shopify_sales_main.raw.quantity_added_to_cart	Quantity Added To Cart (Legacy Shopify Plus) from Shopify
shopify_sales_main.raw.repeat_cost_of_products	Repeat Cost of Products from Shopify
shopify_sales_main.raw.repeat_customer_orders	Repeat Customer Orders from Shopify
shopify_sales_main.raw.repeat_customers	Repeat Customers from Shopify
shopify_sales_main.raw.repeat_discounts	Repeat Discounts from Shopify
shopify_sales_main.raw.repeat_gross_sales	Repeat Gross Sales from Shopify
shopify_sales_main.raw.repeat_returns	Repeat Returns from Shopify
shopify_sales_main.raw.repeat_shipping	Repeat Shipping from Shopify
shopify_sales_main.raw.repeat_shipping_pre_refunds	Repeat Shipping Pre Refunds from Shopify
shopify_sales_main.raw.repeat_tax	Repeat Tax from Shopify
shopify_sales_main.raw.repeat_tax_pre_refunds	Repeat Tax Pre Refunds from Shopify
shopify_sales_main.raw.repeat_tips	Repeat Tips from Shopify
shopify_sales_main.raw.repeat_total_costs	Repeat Total Costs from Shopify
shopify_sales_main.raw.returned_cogs	Returned COGS from Shopify
shopify_sales_main.raw.returned_orders	Returned Orders from Shopify
shopify_sales_main.raw.returned_product_quantity	Returned Product Quantity from Shopify
shopify_sales_main.raw.returns	Returns from Shopify
shopify_sales_main.raw.returns_deduplicated	Returns (de-duplicated) from Shopify
shopify_sales_main.raw.sales_agreement_count	Sale Agreement Count from Shopify
shopify_sales_main.raw.shipping	Shipping from Shopify
shopify_sales_main.raw.shipping_pre_refunds	Shipping Pre Refunds from Shopify
shopify_sales_main.raw.shipping_refunds	Shipping Refunds from Shopify
shopify_sales_main.raw.tax	Tax from Shopify
shopify_sales_main.raw.tax_pre_refunds	Tax Pre Refunds from Shopify
shopify_sales_main.raw.tax_refunds	Tax Refunds from Shopify
shopify_sales_main.raw.tips	Tips from Shopify
shopify_sales_main.raw.total_compare_at_price	Total Compare at Price from Shopify
shopify_sales_main.raw.total_costs	Total Costs from Shopify
shopify_sales_main.raw.total_customers	Total Customers from Shopify
shopify_sales_main.raw.total_duties	Total Duties from Shopify
shopify_sales_main.raw.total_orders	Total Orders from Shopify
shopify_sales_main.raw.total_purchase_price	Total Purchase Price from Shopify
shopify_sales_main.raw.total_refunds	Total Refunds from Shopify
shopify_sales_main.raw.transaction_fees	Transaction Fees from Shopify
shopify_sales_main.raw.view_sessions	View Sessions (Legacy Shopify Plus) from Shopify
shopify_sales_main.raw.cost_of_products_thirtyd	30 Day Cost of products from Shopify
shopify_sales_main.raw.customers_thirtyd	30 Day Customers from Shopify
shopify_sales_main.raw.discounts_thirtyd	30 Day Discounts from Shopify
shopify_sales_main.raw.gross_sales_thirtyd	30 Day Gross Sales from Shopify
shopify_sales_main.raw.orders_thirtyd	30 Day Orders from Shopify
shopify_sales_main.raw.returns_thirtyd	30 Day Returns from Shopify
shopify_sales_main.raw.shipping_thirtyd	30 Day Shipping from Shopify
shopify_sales_main.raw.tax_thirtyd	30 Day Tax from Shopify
shopify_sales_main.raw.tips_thirtyd	30 Day Tips from Shopify
shopify_sales_main.raw.total_costs_thirtyd	30 Day Total Costs from Shopify
shopify_sales_main.raw.cost_of_products_sixtyd	60 Day Cost of products from Shopify
shopify_sales_main.raw.customers_sixtyd	60 Day Customers from Shopify
shopify_sales_main.raw.discounts_sixtyd	60 Day Discounts from Shopify
shopify_sales_main.raw.gross_sales_sixtyd	60 Day Gross Sales from Shopify
shopify_sales_main.raw.orders_sixtyd	60 Day Orders from Shopify
shopify_sales_main.raw.returns_sixtyd	60 Day Returns from Shopify
shopify_sales_main.raw.shipping_sixtyd	60 Day Shipping from Shopify
shopify_sales_main.raw.tax_sixtyd	60 Day Tax from Shopify
shopify_sales_main.raw.tips_sixtyd	60 Day Tips from Shopify
shopify_sales_main.raw.total_costs_sixtyd	60 Day Total Costs from Shopify
shopify_sales_main.raw.cost_of_products_ninetyd	90 Day Cost of products from Shopify
shopify_sales_main.raw.customers_ninetyd	90 Day Customers from Shopify
shopify_sales_main.raw.discounts_ninetyd	90 Day Discounts from Shopify
shopify_sales_main.raw.gross_sales_ninetyd	90 Day Gross Sales from Shopify
shopify_sales_main.raw.orders_ninetyd	90 Day Orders from Shopify
shopify_sales_main.raw.returns_ninetyd	90 Day Returns from Shopify
shopify_sales_main.raw.shipping_ninetyd	90 Day Shipping from Shopify
shopify_sales_main.raw.tax_ninetyd	90 Day Tax from Shopify
shopify_sales_main.raw.tips_ninetyd	90 Day Tips from Shopify
shopify_sales_main.raw.total_costs_ninetyd	90 Day Total Costs from Shopify
shopify_sales_main.raw.cost_of_products_oneeightyd	180 Day Cost of products from Shopify
shopify_sales_main.raw.customers_oneeightyd	180 Day Customers from Shopify
shopify_sales_main.raw.discounts_oneeightyd	180 Day Discounts from Shopify
shopify_sales_main.raw.gross_sales_oneeightyd	180 Day Gross Sales from Shopify
shopify_sales_main.raw.orders_oneeightyd	180 Day Orders from Shopify
shopify_sales_main.raw.returns_oneeightyd	180 Day Returns from Shopify
shopify_sales_main.raw.shipping_oneeightyd	180 Day Shipping from Shopify
shopify_sales_main.raw.tax_oneeightyd	180 Day Tax from Shopify
shopify_sales_main.raw.tips_oneeightyd	180 Day Tips from Shopify
shopify_sales_main.raw.total_costs_oneeightyd	180 Day Total Costs from Shopify
shopify_sales_main.raw.cost_of_products_threesixtyd	360 Day Cost of products from Shopify
shopify_sales_main.raw.customers_threesixtyd	360 Day Customers from Shopify
shopify_sales_main.raw.discounts_threesixtyd	360 Day Discounts from Shopify
shopify_sales_main.raw.gross_sales_threesixtyd	360 Day Gross Sales from Shopify
shopify_sales_main.raw.orders_threesixtyd	360 Day Orders from Shopify
shopify_sales_main.raw.returns_threesixtyd	360 Day Returns from Shopify
shopify_sales_main.raw.shipping_threesixtyd	360 Day Shipping from Shopify
shopify_sales_main.raw.tax_threesixtyd	360 Day Tax from Shopify
shopify_sales_main.raw.tips_threesixtyd	360 Day Tips from Shopify
shopify_sales_main.raw.total_costs_threesixtyd	360 Day Total Costs from Shopify
shopify_sales_main.computed.percentage_returns	% Returns from Shopify
shopify_sales_main.computed.avg_order_value	Average Order Value from Shopify
shopify_sales_main.computed.quantity_per_order	Average Product Quantity per Order from Shopify
shopify_sales_main.computed.contribution_margin_1	CM1 from Shopify
shopify_sales_main.computed.contribution_margin_1_ratio	CM1 % from Shopify
shopify_sales_main.computed.contribution_margin_2	CM2 from Shopify
shopify_sales_main.computed.contribution_margin_2_ratio	CM2 % from Shopify
shopify_sales_main.computed.gross_margin	Gross Margin from Shopify
shopify_sales_main.computed.gross_margin_net_of_expenses	Gross Margin (net of expenses) from Shopify
shopify_sales_main.computed.gross_profit	Gross Profit from Shopify
shopify_sales_main.computed.gross_profit_net_of_expenses	Gross Profit (net of expenses) from Shopify
shopify_sales_main.computed.ltv	LTV from Shopify
shopify_sales_main.computed.net_profit	Net Profit from Shopify
shopify_sales_main.computed.net_sales	Net Sales from Shopify
shopify_sales_main.computed.new_avg_order_value	New Average Order Value from Shopify
shopify_sales_main.computed.new_customer_rate	New Customer % from Shopify
shopify_sales_main.computed.new_sales	New Sales from Shopify
shopify_sales_main.computed.new_sales_rate	New Sales % from Shopify
shopify_sales_main.computed.polar_pixel_avg_journey_duration	Polar Pixel Average Journey Duration (days) from Shopify
shopify_sales_main.computed.pixel_gross_sales	Polar Pixel Conversion Value from Shopify
shopify_sales_main.computed.pixel_nc_gross_sales	Polar Pixel ncConversion Value from Shopify
shopify_sales_main.computed.pixel_nc_orders	Polar Pixel ncConversions from Shopify
shopify_sales_main.computed.pixel_paid_gross_sales	Polar Pixel Paid Conversion Value from Shopify
shopify_sales_main.computed.pixel_paid_total_orders	Polar Pixel Paid Conversions from Shopify
shopify_sales_main.computed.pixel_paid_nc_gross_sales	Polar Pixel Paid ncConversion Value from Shopify
shopify_sales_main.computed.pixel_paid_nc_orders	Polar Pixel Paid ncConversions from Shopify
shopify_sales_main.computed.purchase_frequency	Purchase Frequency from Shopify
shopify_sales_main.computed.repeat_avg_order_value	Repeat Average Order Value from Shopify
shopify_sales_main.computed.repeat_customer_rate	Repeat Customer % from Shopify
shopify_sales_main.computed.repeat_sales	Repeat Sales from Shopify
shopify_sales_main.computed.repeat_sales_rate	Repeat Sales % from Shopify
shopify_sales_main.computed.total_sales	Total Sales from Shopify
shopify_sales_main.computed.gross_profit_thirtyd	30 Day Gross Profit from Shopify
shopify_sales_main.computed.ltv_thirtyd	30 Day LTV from Shopify
shopify_sales_main.computed.net_sales_thirtyd	30 Day Net Sales from Shopify
shopify_sales_main.computed.total_sales_thirtyd	30 Day Total Sales from Shopify
shopify_sales_main.computed.gross_profit_sixtyd	60 Day Gross Profit from Shopify
shopify_sales_main.computed.ltv_sixtyd	60 Day LTV from Shopify
shopify_sales_main.computed.net_sales_sixtyd	60 Day Net Sales from Shopify
shopify_sales_main.computed.total_sales_sixtyd	60 Day Total Sales from Shopify
shopify_sales_main.computed.gross_profit_ninetyd	90 Day Gross Profit from Shopify
shopify_sales_main.computed.ltv_ninetyd	90 Day LTV from Shopify
shopify_sales_main.computed.net_sales_ninetyd	90 Day Net Sales from Shopify
shopify_sales_main.computed.total_sales_ninetyd	90 Day Total Sales from Shopify
shopify_sales_main.computed.gross_profit_oneeightyd	180 Day Gross Profit from Shopify
shopify_sales_main.computed.ltv_oneeightyd	180 Day LTV from Shopify
shopify_sales_main.computed.net_sales_oneeightyd	180 Day Net Sales from Shopify
shopify_sales_main.computed.total_sales_oneeightyd	180 Day Total Sales from Shopify
shopify_sales_main.computed.gross_profit_threesixtyd	360 Day Gross Profit from Shopify
shopify_sales_main.computed.ltv_threesixtyd	360 Day LTV from Shopify
shopify_sales_main.computed.net_sales_threesixtyd	360 Day Net Sales from Shopify
shopify_sales_main.computed.total_sales_threesixtyd	360 Day Total Sales from Shopify

tiktokads_campaign_and_platform 16

Key	Label
tiktokads_campaign_and_platform.raw.clicks	Clicks from Tiktok Ads
tiktokads_campaign_and_platform.raw.conversions	Conversions from Tiktok Ads
tiktokads_campaign_and_platform.raw.follows	Follows from Tiktok Ads
tiktokads_campaign_and_platform.raw.impressions	Impressions from Tiktok Ads
tiktokads_campaign_and_platform.raw.purchases	Purchases from Tiktok Ads
tiktokads_campaign_and_platform.raw.purchases_conversion_value	Purchases Conversion Value from Tiktok Ads
tiktokads_campaign_and_platform.raw.results	Results from Tiktok Ads
tiktokads_campaign_and_platform.raw.spend	Spend from Tiktok Ads
tiktokads_campaign_and_platform.computed.cost_per_conversion	Cost per Conversion from Tiktok Ads
tiktokads_campaign_and_platform.computed.cost_per_follow	Cost per Follow from Tiktok Ads
tiktokads_campaign_and_platform.computed.cost_per_result	Cost per Result from Tiktok Ads
tiktokads_campaign_and_platform.computed.cpc	CPC from Tiktok Ads
tiktokads_campaign_and_platform.computed.cpm	CPM from Tiktok Ads
tiktokads_campaign_and_platform.computed.ctr_rate	CTR from Tiktok Ads
tiktokads_campaign_and_platform.computed.order_rate	Order Rate from Tiktok Ads
tiktokads_campaign_and_platform.computed.roas	ROAS from Tiktok Ads