Profitability · Polar replacement

Profitability rollup · all brands

Product Revenue

Contribution Margin (CM1)

Gross Margin

COGS

Ad Spend

paid media total

MER

PR / Spend

POAS

CM1 / Spend

Merchant Fees

Per-brand profitability

iHR Shopify direct

ITAM Shopify direct

Amazon Polar bridge

PR / GM / CM trend

Spend & ROAS by brand & channel

Brand	Channel	Spend	Conv. Value	ROAS

Essential email/SMS metrics by Chase Dimond

Brand	Received Email	Opened	Clicked	Bounced	Received SMS	Clicked SMS	Placed Order

Source: Polar Pixel/Klaviyo bridge. Empty fields mean the source connector hasn't been bridged or the metric resolves to 0 events for the window.

Source: fct_orders + fct_ad_spend for iHR/ITAM, raw.amazon_sp_orders + raw.amazon_ads_campaigns for Amazon (via Polar bridge until SP-API approved). ITAM and Amazon COGS estimated at 35% of PR pending direct ingestion. Merchant fees: Amazon actual FBA/referral, iHR/ITAM 2.9% processing.