Dashboards / Shopify Essentials

Essential Shopify metrics

Orders
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Total Sales
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Net Sales
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Gross - Discounts - Refunds
Gross Sales
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pre-discount
Discounts
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Refunds
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Shipping
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paid by customer
Tax
-
collected

Customer metrics

Customers
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unique buyers
New Customers
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Repeat Customers
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New Customer Orders
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Repeat Customer Orders
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Repeat Rate
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repeat / total cust.

Per-brand essentials

iHR Shopify direct
ITAM Shopify direct
Amazon Polar bridge

Daily sales trend

Daily breakdown

DateBrand OrdersGrossDiscounts RefundsNet SalesTotal Sales AOV New Cust.Repeat Cust.

Source: fct_orders (iHR + ITAM via Shopify Bulk Operations), raw.amazon_sp_orders (Amazon via Polar bridge until SP-API approved).