iHR Business Performance · Polar replacement

Key financial metrics iHR only

Product Revenue

Total Sales

Orders

Discounts

Refunds

Customers

Marketing metrics

Total Ad Spend

MER

PR / Total Spend

Meta ROAS

Google ROAS

TikTok Spend

awaiting dev approval

Conv. Value

attributed

Customer acquisition

New Customers

Repeat Customers

New Customer Orders

Repeat Customer Orders

Sessions

GA4

Conv. Rate

Transactions / Sessions

Spend & ROAS by channel

Channel	Spend	Conv. Value	ROAS	% of Spend

Direct: Meta (fct_ad_spend), Google (stg_google_ads__campaign_insights). TikTok pending dev approval. ROAS = attributed conversion value / spend.

Daily trend

Daily breakdown

Date	Orders	Gross Sales	Discounts	Refunds	Total Sales	Spend	MER	New Cust.	Repeat Cust.

Source: fct_orders + fct_ad_spend filtered to brand='iHR'. MER per row = PR(day) / spend(day). Sessions / new_users / page_views fields exist in payload but currently 0 (GA4 ingestion pending).